Amazon is giving football fans across the pond a more relatable way to watch America’s favorite sport.
The internet giant’s inaugural Thursday Night Football broadcast not only included Spanish- and Portuguese-language options, but also a U.K. English feed, presumably for Brits struggling with the American accents of the CBS color commentary.
Helmed by soccer commentators Tommy Smyth and Ross Dwyer, the feed also charmed Americans who rarely get to hear a U.K. perspective on the sport.
Thursday night’s rivalry match-up between the Green Bay Packers and the Chicago Bears marks the first of 11 games included in a blockbuster streaming deal Amazon signed with the league this year.
An Amazon exec previously told Sports Business Daily that the secondary English feed was meant as a simpler alternative for fans less versed in football jargon. Yet based on a not-very-exhaustive listen to Smyth and Dwyer’s broadcast Thursday night, their analysis didn’t include any more explanation of the game or layman’s terms—just different accents.
Amazon didn’t immediately respond to a request for more information.
The NFL has been trying to push into the U.K. market for years now with periodic exhibition and regular season games in London, and there’s even been talk of bringing a team to the city.
Based on Twitter’s reactions, America is all for a bigger British presence in the sport:
> tunes into Amazon’s NFL stream to hear British audio
> guy immediately caught on mic screaming “f*cking shit!*
> closes window satisfied
— Will de Lannoy (@willdelannoy) September 29, 2017
GUY YOU CAN WATCH COLOR RUSH TNF WITH TOMMY SMITH AS COMMENTATOR ON AMAZON PRIME, HUGE NEWS
— TastyTakes™ (@buo_nomo) September 29, 2017
There’s a British broadcast on Amazon. Unbelievably not helpful as announcers, but v entertaining.
— The Big Zachtus (@BigZachtus) September 29, 2017
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