Looks like Snapchat has a new copycat: Twitter.
The news app, which earlier this week announced a new slate of live video partnerships, will introduce a new form of advertising within Twitter that seems to be inspired by Snapchat.
Twitter Moments, the curated collection of tweets that any Twitter account (from brands to average users) can create, will soon include ads within them, company representatives teased during a #Twitter4News events in Dubai this week.
The ads will be “full-screen vertical video,” just like the 10-second ads you see on Snapchat or between Instagram Stories.
Twitter did not immediately respond to a request for comment.
Vertical video, what was once viewed as faux pas, is becoming more and more the norm among creators and advertisers. It makes advertisers’ jobs a little more difficult, since they can’t simply place the same 30-second commercials that appear on television or on other services like YouTube or Hulu.
But now, Snapchat has helped make vertical video mainstream, from consumers and advertisers. Snapchat just released a new self-serve ad platform that will help brands place more vertical video ads within the app.
Twitter could sure use more love from advertisers. The company is on a quest to reach profitability by the end of the year.
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