This year, Mashable invites all the superfans to join us in the celebration of obsession. We celebrate the dedication it takes to wait in line for hours to see your favorite shows panel (were looking at you, Thronies). The need to try every breakfast taco in Austin just to make sure that your favorite is really your favorite. When it comes to the culture of SXSW, we are proudly committed to discovering every last detail.
Tune in to The Mashable Show
Cant make it to Austin this year? Mashable and Twitter are making sure you can still celebrate in the obsession with . Hosted by , some of your favorite Mashable correspondents, and (yeah, you heard us right), The Mashable Show will stream LIVE from the Mashable House exclusively on Twitter at , in Twitter’s Explore tab and on . The 90-minute show will stream exclusively on Twitter on March 10, 11 and 12 at 1pm EST. Youll be able to join in on The Mashable Show conversation or find yourself featured on the Mashable Houses social wall using the hashtag .
Go with the flow
This year, Mashable is excited to team up with to help SXSW-goers jumpstart their days the right way. On Saturday, March 11 and Sunday, March 12 at 8AM CST were hosting , a morning vinyasa session, at the Mashable House. While tickets to the yoga session are sold out, we invite you to join us afterwards in the Mashable House Easter Egg Speakeasy for fresh juices and your favorite belVita Breakfast Biscuits!
Perfect your Paloma
Not a morning person? Thats cool. Most of the action is going down through the afternoon (Friday and Saturday, 12pm-5pm; Sunday, 11am-2pm). Kick off your time in the Mashable House by learning how to craft the perfect Paloma with Hornitos Tequila. (Its 5 oclock somewhere, right?)
Become a legend
The origin story of King Arthur has been reimagined through the eyes of Guy Ritchie in . Come see how you compare to the young Arthur (played by Charlie Hunnam) and make your best attempt to pull the sword from the stone in a fully immersive photobooth.
Be fast. Be furious.
If that doesnt blow your mind, this year youll get to test drive a car! Well, kind of. is revolutionizing the way we connect our smartphones to our vehicles, and they want to put YOU in the drivers seat.
Get your Banksy on
At this years House, theres more than meets the eye. Create art that changes right before your very eyes thanks to an active temperature-based installation from . Whats there today, may not be tomorrow.
Give life, and get your life
Of course we cant talk about obsessing without bringing up the Beyhive. Have an announcement to make? Share your good news whether it’s a pregnancy, engagement, or the food baby you had at lunchwith Mashables flower throne, courtesy of .
Make your happy last more than an hour
Close out your afternoon at the Mashable House with the help of Jim Beam Bourbon. Learn from the experts and become a master mixologist as you find the ideal measurements to create an American take on the Citrus Highball.
Take it easy in the Easter Egg Speakeasy
Be sure to keep an eye on Mashables Instagram story throughout SXSW to see how you can earn your way into the Mashable House Easter Egg Speakeasy. This exclusive room is a great reprieve from all the SXSW craziness, where youll be able to test Sony Mobiles latest smart product, , an interactive and collaborative projector that turns any flat surface into a 23 HD touchscreen, or projects onto the wall up to 80 inches. Youll also be able to enjoy a traditional Japanese highball with Suntory Whisky Toki.
TL;DR? Your loss.
Weve been obsessing over this years Mashable House, and we just cant wait for you to see it! Make sure you are RSVPed (21+) and well see you in Austin!
The 2017 Mashable House is brought to you by:
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