Kim Kardashian West‘s latest #SponCon post is a riddle wrapped in a mystery inside an enigma Photoshopped into an iPhone.
Kardashian West is back to endorsing Diclegis, the very same morning sickness drug that got her in trouble with the FDA two years ago. Her controversial ad campaign (runs in the family!) has returned as a bizarrely Photoshopped #tbt.
The Instagram, posted Thursday, appears to be a film photo of Kim looking at the camera with the old ad pulled up on her phone, but it’s pretty clearly just a digital image of the ad they superimposed on the photo. That’s because she deleted the original ad due to those pesky FDA violations.
#Ad Remember this? Just want to remind all of you that if youre miserable with #morningsickness like I was, try changing your diet & lifestyle first. If you still feel sick, dont wait-ask your doctor about #Diclegis (doxylamine succinate & pyridoxine HCl), the only FDA-approved medication for morning sickness. Its the most studied drug in pregnancy & it worked for me! I want to empower all moms-to-be and encourage them to speak up. #DontSufferInSilence! The most common side effect is drowsiness. Visit diclegis.com Additional safety information can be found below & at DiclegisImportantSafetyinfo.com. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit fda.gov/medwatch or call 1-800-FDA-1088. For U.S. Residents Only. Diclegis is a prescription medicine used to treat nausea & vomiting of pregnancy in women who havent improved with change in diet or other non-medicine treatments. Limitation of Use: Diclegis hasnt been studied in women with hyperemesis gravidarum. Important Safety Information Do not take Diclegis if youre allergic to any of the ingredients in Diclegis. You should also not take Diclegis in combination with medicines called monoamine oxidase inhibitors, as these medicines can intensify & prolong the adverse CNS effects of Diclegis. Do not drive, operate heavy machinery or other activities that need your full attention unless your healthcare provider says that you may do so. Do not drink alcohol or take other central nervous system depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while you take Diclegis. Severe drowsiness can happen or become worse causing falls or accidents. It is not known if Diclegis is safe & effective in children under 18 years of age. Keep Diclegis & all medicines out of the reach of children. Tell your healthcare provider about all of your medical conditions, including if youre breastfeeding or plan to breastfeed. Diclegis can pass into your breast milk & may harm your baby. You shouldnt breastfeed while using Diclegis.
The new version includes an extremely lengthy caption warning prospective customers of all the drug’s risks.
Check out a screenshot of the 2015 ad for comparison. The language is significantly more conversational and the now ubiquitous #Ad warning is nowhere to be found.
It would make sense for Kim to just pull the screenshot up on her phone for the actual photo. Kardashian West has favored film photos taken by Kanye West’s director, Eli Russel Linnetz, for the majority of her Instagrams post-Paris robbery, and she’s not one to compromise her aesthetic.
The thing is, she’s broken up her precious grid with digital #SponCon ads a couple times recently. Had she Photoshopped a digital image onto a different digital image, the shop job would be significantly less glaring.
But now I can’t stop thinking about a morning sickness drug, so who’s the fool?
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